Know where you win and lose in AI.
Searchestra shows whether AI understands, accurately represents and recommends your brand, which sources and signals sit behind the answer, and what your teams should do next.
4P-aligned measurement
THE NEW DISCOVERY JOURNEY
AI is becoming the new layer of brand choice.
Your next customer may never visit a list of links. They describe what they need, ask who to trust and receive a shortlist shaped by the signals AI can understand and verify.
The question is no longer only “Do we rank?” It is “Are we understood and recommended?”
- 01
Need emerges
“I am training for my first 10K.”
- 02
Context develops
“I have flat feet and occasional knee pain.”
- 03
Buyer asks
“Which running shoes should I choose?”
- 04
AI evaluates signals
Products, claims, sources and reviews.
- 05
Brands are recommended
A three-brand shortlist.
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Absent
Competitors appear in category answers while your brand never enters consideration.
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Misunderstood
Your brand appears, but its positioning, capabilities or differentiators are incomplete or inaccurate.
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Outrecommended
AI mentions you but recommends a competitor first, and cites their sources to justify the choice.
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Unmanaged
Your teams see the signals, but not which market, which demand space, why it happens or who should act first.
UNDERSTAND DEMAND · DEMAND UNIVERSES
Don’t start with prompts. Start with the demand they represent.
AI doesn’t just answer questions. It mediates demand. Searchestra maps the needs, constraints and decision moments in each market into demand universes, then builds the buyer questions that represent them. Every question stays transparent, editable and comparable over time.
- Customer profiles built through a structured AI framework
- Five intents: informational, commercial, comparison, transactional and navigational
- Category, subcategory, product and use-case coverage
- Market and language localization
- Editable, segmented and versioned prompt libraries
- Google Search and Google Analytics enrichment
4P-aligned, intent-segmented prompts designed for transparent, repeatable AI visibility measurement.
- Persona: Enterprise IT
- Intent: Comparison
- Universe: Endpoint security
- Market: US
| Generated Prompt | Intent |
|---|---|
| How does Provider X compare to Provider Y for remote workforce security? | Compare |
| What are the hidden costs of enterprise endpoint protection? | Inform |
| Which security platforms integrate best with existing IAM infrastructure? | Commercial |
- 142Questions
- 4Personas
- 3Categories
THE NEW MARKETING WORKLOAD
AI search created a measurement problem manual monitoring cannot solve.
Thousands of buyer questions. Nine AI platforms. Different competitors, sources and recommendations every day. A handful of manual prompts cannot reveal the full picture.
Searchestra turns that complexity into a clear plan of action.
Fix now
Update inaccurate pricing on G2
Build next
Compare feature set against Competitor X
THE PLATFORM
From AI answers to actions your team can take.
Searchestra gives teams one connected loop: observe how AI answers, diagnose why, prioritize the gaps that matter, act on them and learn what changed.
01Observe
Where and how do we appear?
Track presence, prominence, portrayal and persuasion across AI platforms, markets and demand universes.
02Diagnose
Why are competitors recommended instead?
Trace each answer to the buyer questions, attributes, citations and sources behind it.
03Prioritize
Which gaps matter most?
Rank gaps by demand, competitive pressure and evidence, so teams focus on the few that matter.
04Act
What should each team do?
Turn priorities into content, authority, brand integrity and paid activation work.
05Learn
Did it work?
Measure the same questions again after you act and see what changed.
AI Visibility Overview
- Presence68%
- Prominence45%
- Portrayal82%
- Persuasion34%
Prioritized Action Center
- Fix outdated pricing claims on G2High Impact
- Build comparison content vs Competitor AMedium Impact
Actions by team
- Publish a comparison page vs Competitor AContent
- Correct the outdated pricing claim on G2PR
- Launch a ChatGPT Ads test for high-intent questionsPaid
Recommendation rate
METHODOLOGY & STANDARDS
4P-ALIGNED MEASUREMENT
A methodology your teams can defend.
One manual AI check is an anecdote. Searchestra measures a stable, versioned set of buyer questions, reports each AI platform separately and documents how every number is produced, so teams can use it for decisions that need to be defended. We don’t manufacture certainty. We make AI answers measurable enough to act on.
- 01
Presence
Does the brand appear?
- 02
Prominence
How visible is it within the answer?
- 03
Portrayal
How is the brand described?
- 04
Persuasion
Is the brand actively recommended?
Our measurement model follows the emerging industry direction around Presence, Prominence, Portrayal and Persuasion, while keeping platform, market and demand-level detail.
- IAB-informed vocabulary for AI visibility
- Transparent, versioned buyer questions
- Each AI platform reported separately, no hidden pooled score
- Unavailable means unavailable: no fabricated or backfilled results
- Evidence provenance: platform, model, date and scope behind every number
- Published, auditable methodology
Not every number is safe for every decision.
Directional
Early signals, trend reading and internal briefings.
Decision-grade
Budget allocation, agency evaluation and executive strategy. These need enough questions, intent coverage, a steady cadence and a documented method.
Every metric should say what was measured, how it was measured and which decision it is safe to use for. Our methodology documents all three.
- 9AI platforms in our catalog
- 4Pmeasurement framework
- 5buyer-intent segments
- 1transparent question universe
HOW IT WORKS
From your market to measurable improvement.
A repeatable path from one starting point to actions every team can understand and defend.
- 01
Define your market
Identify the brand, categories, products, markets and relevant competitors.
- 02
Build the question universe
Create segmented buyer questions from realistic customer profiles, needs and purchase intent.
- 03
Measure the AI landscape
Evaluate visibility, competitors, recommendations and sources across the AI platforms enabled for you.
- 04
Improve and activate
Prioritize actions, coordinate teams and measure whether visibility and business outcomes change.
INDUSTRIES
Same platform. Different demand realities.
Searchestra adapts to the questions, sources and risks of your sector without changing the core method.
Consumer & FMCG
Win the consumer needs behind every category, brand by brand.
ExploreFinancial Services
Protect trust and accuracy in AI answers about financial products.
ExploreRetail & Commerce
Connect shopper problems to the products AI recommends.
ExploreAutomotive
See which models AI recommends, and where global answers miss local reality.
Explore- Are you an agency?One methodology and client-ready reporting across every client you manage.Searchestra for agencies
ENTERPRISE CAPABILITIES
One intelligence layer across brands, markets and teams.
Give every team a shared measurement standard while preserving the market, product and platform detail required to act.
- Multi-brand and portfolio management
- Category and product-level measurement
- Multi-market and multi-language coverage
- Google Analytics integration
- Team-specific recommendations
- Historical measurement
- Presentation-ready reporting
- Data exports and integrations
Portfolio Overview
Global- Brand Alpha (US)View →
- Brand Alpha (EMEA)View →
- Brand Beta (Global)View →
- Acquisition Target XView →
Questions
What is AI visibility?
AI visibility describes whether and how a brand appears in AI-generated answers, including its presence, position, portrayal and likelihood of being recommended.
What is GEO?
Generative Engine Optimization is the discipline of improving how a brand is understood, represented and recommended across generative AI experiences.
Which AI platforms do you cover?
Searchestra covers ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Microsoft Copilot, Google AI Overviews and Google AI Mode. Active coverage is shown transparently for every measurement run.
How are buyer questions created?
Searchestra uses a structured AI framework to create realistic customer profiles and questions across five intents: informational, commercial, comparison, transactional and navigational. Teams can review, edit and version the complete question universe.
Can we measure individual products and categories?
Yes. Searchestra supports category, subcategory, product-line and individual-product measurement, including direct comparison with relevant competitors.
What happens when an AI provider is unavailable?
The affected platform is marked unavailable for that run. Searchestra reports only what it actually collects and does not backfill, estimate or fabricate results.
Can we export the results?
Yes. Searchestra creates presentation-ready reports and exports for leadership, brand, content, search and performance teams.
How quickly can we get a baseline?
Enter your domain to start. Searchestra identifies the market, builds the first question universe and begins measuring your brand and competitors across available AI platforms.
START WITH A BASELINE
Know where you win and lose in AI answers.
Get a defensible baseline across your brands, markets and demand universes, with the evidence behind every gap and the actions that deserve priority.