Measure
Understand the buyer questions, AI answers, competitive landscape and recommendation patterns that define your category.
Turn thousands of AI answers into a clear plan of action.
Searchestra gives enterprise marketing teams one system to measure how AI understands the brand, uncover why competitors are recommended and coordinate what to improve next.
Thousands of Questions
Prioritized Actions
Fix
Build
Boost
Built for the new marketing operating system.
AI discovery creates more questions, answers and decision moments than any team can monitor manually. Searchestra brings measurement, competitive intelligence, optimization and paid activation into a connected workflow. This page covers the capabilities; Solutions shows how each team uses them.
Improve & Activate
Strengthen the signals AI answers draw on, align teams around priority actions and bring the same intelligence into ChatGPT Ads.
PLATFORM CAPABILITIES
Understand, observe and diagnose.
1. Understand demand · Buyer Question Intelligence
Measure the questions that shape decisions.
Generic prompt lists produce generic answers. Searchestra builds a structured measurement universe around realistic customer profiles, needs and decision journeys, then keeps that universe transparent, editable and comparable over time.
Customer Profiles
Distinct needs and priorities.
Intent Segmentation
Informational to transactional.
Market Localization
Adapt to culture and language.
Editable Libraries
Review and refine questions.
Methodology: Structured around IAB guidance for query-set transparency, intent coverage and repeatable AI visibility measurement.
- All Prompts (1,240)
- Persona: Enterprise IT
- Intent: Compare
What are the security differences between [Brand] and [Competitor]?
Which CRM platform is best for highly regulated industries?
Show me pricing models for top marketing analytics tools.
| Platform | Presence | Prominence | Persuasion |
|---|---|---|---|
| ChatGPT 4o | 84% | High | Strong |
| Perplexity Pro | 92% | High | Mixed |
| Claude 3.5 Sonnet | 45% | Low | Weak |
| Gemini Advanced | 78% | Med | Strong |
2. Observe · AI Monitoring
See how your brand performs across AI.
Track whether your brand appears, how prominently it is positioned, how accurately it is portrayed and whether it earns the recommendation across the AI platforms in our catalog.
- Compare performance across the 9 AI platforms in our catalog
- IAB 4P Measurement: Presence, Prominence, Portrayal, Persuasion
- Filter by country, language, category and product line
- Distinguish durable movement from short-term variation
3. Diagnose · Competitive Intelligence
See where competitors win the answer.
Searchestra goes beyond a single share-of-voice number. Compare brands at category and product level, isolate the questions competitors win and uncover the attributes, evidence and sources supporting their advantage.
Category Share of Voice
Full competitive distribution.
Product Benchmarking
Compare specific use cases.
Recommendation Gaps
Where they win instead of you.
Reason-to-Win Analysis
Benefits AI uses to justify them.
Win/Loss vs. Competitor X
You Comp X
Where they win
"Best for scaling"
"Enterprise security"
Why they win (Reasons)
SOC2 Claim VisibilityAnalyst CitationPricing Transparency
Recommendation Ladder
First Choice Endorsement
"Your Brand is the best option because of its documented security controls."
Qualified Recommendation
"If you need enterprise scale, consider Your Brand."
Generic List Mention
"Other tools include Your Brand, Competitor X and Competitor Y."
Not Mentioned
4. Diagnose · Recommendation Intelligence
Understand what earns the recommendation.
Visibility tells you whether the brand appears. Recommendation Intelligence explains whether AI actively prefers it, under which conditions and with what rationale stated in the answer.
- Separate passive mentions from first-choice endorsements
- Reveal product benefits and claims driving recommendations
- Analyze how preference changes across personas and needs
- Inspect the underlying citations behind the result
5. Diagnose · Source & Citation Intelligence
Find the sources and signals behind AI answers.
Understand which owned, earned, editorial, retail and authoritative sources influence brand portrayal and recommendation. Searchestra connects the answer to the evidence behind it.
Citation Impact
Identify most influential sources.
Owned vs. Earned
Balance brand docs vs third-party.
Source Gaps
Where competitors have better proof.
Accuracy Signals
Flag outdated source material.
Top Influencing Domains
g2.comReview Site
High Impact
yourbrand.com/blogOwned
High Impact
reddit.com/r/marketingForum
Medium Impact
forrester.comAnalyst
Medium Impact
PLATFORM CAPABILITIES
Prioritize, act and learn.
Action Center
- Fix NowMissing feature claimContent Team
AI platforms do not associate your brand with "real-time monitoring" despite site content.
- Build NextCompetitor comparison gapSearch Team
No authoritative source addresses the difference between Your Brand and Competitor X.
- StrengthenWeak third-party proofPR Team
Pricing model claim relies only on owned documentation, missing third-party validation.
6. Prioritize · Action Center
Know what to fix, create and strengthen next.
Searchestra translates monitoring data into a prioritized plan for brand, content, search, PR and performance teams. Every action links back to the answer, competitive gap and evidence that created it.
- Rank actions by business relevance and impact
- Route recommendations directly to responsible teams
- Clarify misunderstood messages and missing evidence
- Detect inaccuracies and hallucinated brand associations
7. Act · Paid Intelligence & Activation
Bring organic AI intelligence into paid activation.
The same conversations that reveal how customers explore and compare brands can inform how paid campaigns are structured. Searchestra connects organic AI insight with ChatGPT Ads planning, activation and learning.
Provider: ChatGPT Ads
Conversational Demand Intelligence
Identify needs, comparisons and decision contexts with the greatest paid opportunity based on organic recommendation gaps and winning messages.
Intent-Led Campaign Design
Plan, launch and optimize ChatGPT Ads campaigns from intent themes, context hints and benefit-led messages.
8. Learn · Measurement & Reporting
Turn AI performance into a story leadership can act on.
Create presentation-ready reports that connect brand visibility, competitive movement and recommendation strength to clear business priorities.
Presentation-Ready
Designed for executive updates.
IAB-Aligned Scorecards
Organize by Presence, Prominence, Portrayal and Persuasion.
Custom Views
Filter by brands, markets, products.
Evidence Behind Metrics
Trace scores back to prompts & citations.
Executive Summary: Q3 AI Visibility
- Presence84%↑ 12% YOY
- Recommendation42%↑ 5% YOY
- Critical Gaps03Needs Action
ENTERPRISE FOUNDATION
Capabilities from question design to executive reporting.
Searchestra is built for complex brand portfolios, multiple markets and cross-functional marketing teams.
Multi-Brand & Multi-Product
Manage corporate brands, sub-brands, categories, product lines and individual products within one measurement structure.
Multi-Market & Multi-Language
Run localized measurement programs without collapsing distinct markets into a misleading global average.
Transparent Methodology
Document question sets, segmentation, measurement periods, covered platforms and the evidence behind every result.
Google Analytics Integration
Bring first-party demand and site behavior signals into question design and performance analysis.
Export & Presentation Workflows
Move findings into stakeholder-ready reports, presentations and data exports.
Enterprise Access & Integrations
Support organizational access, data connections and enterprise workflows as enabled for each customer.
AI answers change. Your measurement standard shouldn't.
Searchestra measures patterns across repeated questions, platforms, markets and buyer intents. Every result can be traced back to the question, answer, source and methodology behind it.
Built around the IAB 4P framework for Presence, Prominence, Portrayal and Persuasion. Searchestra is not represented as IAB-certified or IAB-endorsed unless such status is formally obtained.
- 1
Transparent questions
Know what is being measured and why.
- 2
Platform-level evidence
See differences instead of hiding them in one score.
- 3
Versioned measurement
Preserve comparability as prompts and platforms change.
- 4
Decision-ready reporting
Communicate trends without false precision.
WHERE SEARCHESTRA IS GOING
From intelligence to governed action.
Searchestra is built as a closed loop. This is what the platform does today, and where it is expanding.
Today
- Observe how AI answers
- Diagnose why
- Prioritize the gaps that matter
- Act across content, brand and paid media (ChatGPT Ads)
- Brand safety and suitability
- Learn what changed
Expanding toward
- Outcome learning: connect actions to business results
- Guarded automation: agents that act within your rules and limits
- Commerce: connect recommendations to products and shopping
Our agents follow the same principle: analyst first, then copilot, then guarded autopilot. Controlled intelligence, with human accountability.
See what AI answers say. Know what to change.
Discover where your brand is visible, why competitors are recommended and which actions can improve the next answer.